CD
Digital Card offers Rub’n Smell Discs with a variety
of scents ranging from fresh fruit and flowers to coffee and pizza.
The amount of scent and its intensity is generally determined
by the size of the scented area. So a larger scented area will
yield more scent and more rubs.
CD Digital Card offers new “scented
inks” for CD, DVD, HD-DVD and Flex VCD® printed
artwork, allowing marketing and advertising professionals the
ability to take your upcoming disc marketing project to the next
level. Integrating scent into a CD or DVD increases consumer awareness
of a particular product and stimulates purchase activity by incorporating
“smell” into the marketing piece. Rub’n Smell
disc printing increases the impact, recall, value, and effectiveness
of any marketing effort. The scented varnish is transparent and
remains dormant until the printed surface is rubbed and it actually
lasts for years in printed form. The smell dissipates after a
few seconds but can be re-activated by rubbing the surface again
(similar to a “ scratch n sniff” sticker)
Imagine receiving a CD or DVD or Flex
VCD® Disc in your favorite magazine from a perfume
company that once opened, the user can rub the disc and then enjoy
the smell or scent of the product being marketed! You can actually
create a CD or DVD for a florist that actually smells like flowers!
The possibilities for this new product are endless and are truly
cost effective compared to other scented marketing pieces and
magazine inserts. The Boston Herald,
Media Post,
New
York Post and New York Times’ marketing research
department discovered that when given a choice between two similar
food or beverage products, 81%
of consumers would choose the one they could smell and
see over the one they could only see!
CD Digital Card can make a very extensive list of 
available to any client, and can also create new scents specific
for a particular product. |
